Management Capsules – 1

Management Capsules – 1

Reliable information for making the right decisions within the Marketing Plan  One of the pillars of good management is to have reliable information, which will be the basis to assemble the necessary reports according to what we want to analyze, measure or improve. ...
Working from home

Working from home

While many of you have experience with working from home, I want to share some tips based on my 12 years of home-office work:- Avoid fatigue and burnout from excessive information consumption. Although it is not yet recognized by medical science, there is a condition...
Communication tools

Communication tools

The selection of the communication tools used in a B2B campaign is a central element. In the last decade, social media has become the winner. By far. But is it the most effective tool? Is your audience using social media to learn about your company or the topics of...
Training your team

Training your team

– We need to establish a training program for our team. – Perfect! Who needs to be trained and which is the topic that should be covered? – We are not sure yet.   This is one of the current situations that we face with our customers. Training is...
The importance of knowing your audience

The importance of knowing your audience

Who are you talking to? This is the first question a MarCom team should ask before starting a promotional or communicational campaign. Defining the exact audience is key to success.    There is no sense in communicating a technical differentiator to non-technical...