Reliable information for making the right decisions within the Marketing Plan  One of the pillars of good management is to have reliable information, which will be the basis to assemble the necessary reports according to what we want to analyze, measure or improve. ...

While many of you have experience with working from home, I want to share some tips based on my 12 years of home-office work:- Avoid fatigue and burnout from excessive information consumption. Although it is not yet recognized by medical science, there is a condition...

The selection of the communication tools used in a B2B campaign is a central element. In the last decade, social media has become the winner. By far. But is it the most effective tool? Is your audience using social media to learn about your company or the topics of...